As the action heats up on the hardwood, Coca-Cola is on the lookout for men’s college basketball’s most devoted fans.

The world’s largest beverage company is calling all college hoops crazies to share their stories of unparalleled and over-the-top devotion to their men’s basketball team in exchange for a shot at being selected as one of Coca-Cola’s Most Devoted Fans. On the line is an opportunity to earn a spot in Coca-Cola’s NCAA "Human" Bracket and possibly win a trip to the 2007 NCAA Men’s Final Four in Atlanta.

As part of the promotion, fans can send videos of themselves doing their best to convince the rest of the basketball community just how devoted they are to their favorite team. Selected winners whose schools earn a berth in the Division I Men’s Basketball Championship will be featured as part of Coca-Cola’s human bracket.

Individual photos of each fan will be displayed in the official NCAA tournament bracket, which will be prominently displayed on a building in downtown Atlanta, and will advance through the bracket as their team progresses. Winners associated with the four teams that make it to Atlanta will be eligible for a trip for two to the Final Four as guests of Coca-Cola. In addition, Coca-Cola will choose one at-large winner who produces the most creative and devoted entry to also receive a trip to the tournament games in Atlanta.

"Through this one-of-a kind program, Coca-Cola is shining the spotlight on NCAA basketball fans and recognizing them for the excitement they bring to the sport," said Greg Shaheen, NCAA senior vice president for basketball and business strategies. "Their enthusiasm and steadfast dedication is what electrifies the game and makes the tournament so memorable and special."

Entries for the Most Devoted Fan promotion will be accepted until midnight January 26. Videos and photos should be sent to Coca-Cola Most Devoted Fans, 8000 Norman Center Drive, Suite 400, Minneapolis, Minnesota 55437. For official rules and more information, go to www.ncaasports.com/cokemostdevoted. Coca-Cola is an official NCAA corporate champion.

Five members of the current St. Cloud State University women’s ice hockey team have more in common than just skating for the Huskies. They all have brothers who also play for teams in the Western Collegiate Hockey Association.

Senior Tricia and junior Laura Fast have a brother, T.J., who competes with the University of Denver, while freshman Jenaca Fredheim’s brother Kris is a freshman at Colorado College. Tyler Hirsch, sibling of freshman Danielle Hirsch, skates for the University of Minnesota, Twin Cities, and Nate Dey, brother of junior Stacy Dey, is a standout player with the Huskies.

Though T.J. is the younger brother of Tricia and Laura Fast, he entered the sport before his sisters. "We both started out playing ringette and he played hockey," said Tricia. "Laura and I ended up being too aggressive for ringette, though, so we decided to play hockey because we liked skating."

T.J. has appeared in 50 games for the Pioneers and was drafted in the second round of the 2005 NHL entry draft by the Los Angeles Kings.

Interestingly, freshman Jenaca Fredheim and her older brother Kris started out in figure skating before they both switched to hockey. Now Kris is a defenseman at Colorado College and a 2005 draftee of the NHL’s Vancouver Canucks.

Danielle Hirsch’s brother Tyler has been one of the top scorers for the Minnesota Gophers during his redshirt senior season and is credited with a team-leading 18 assists in 12 games.

Brother and sister duo Nate and Stacy Dey share more than a bloodline — they also share the ice as members of St. Cloud State’s men’s and women’s teams, respectively.

They are both majoring in finance and plan to graduate in 2008.

"We’re very close — we’re practically best friends," said Stacy. "We hang out all the time since we have all the same classes and the same major."

Nate is a member of the Huskies’ highest-scoring line this season and has 16 points (four goals and 12 assists) on the year.

The St. Cloud State women’s ice hockey team is 7-9-4 on the season and looking to equal last year’s 18-18-1 overall performance and fourth-place finish in the WHCA.