The online NCAA Video Magazine (Vmag) isn't just for Division I compliance coordinators anymore.

Vmag, which began as a pilot program early in 2004, now is available for Divisions II and III institutions as well.

Compliance officers and athletics directors were the original target audience of the program. But university CEOs and faculty athletics representatives also figure to benefit from the way Vmag explains various issues.

The program, which is produced quarterly, was implemented as a more appealing way to provide timely legislative updates and recent interpretations. There is a section devoted to technology in compliance and a new component -- a "spotlight on staff" that features an inside look at staff members who describe their job duties and give viewers a chance to know them better.

Each Vmag segment lasts about four minutes and contains three informational videos and two staff spotlights.

"It's good that the NCAA is looking at different ways of educating," said Jennifer Heppel, an associate commissioner at the Big Ten Conference. "It takes advantage of technology -- it's different and a more interesting way to communicate the information."

Currently, there are 400 users of Vmag, but officials believe there is an opportunity for more widespread use.

At the upcoming Regional Rules Seminars May 23-26 in San Francisco and June 13-16 in Orlando, participants may receive a CD-ROM allowing them to install the Vmag software onto their computers at their respective campuses. Those unable to attend may order the CD-ROM by contacting Jay Jones, NCAA assistant director for membership services, at jjones@ncaa.org.

The next Vmag should be available in early June. Scheduled topics include the NCAA's new Office for Diversity and Inclusion, an update on the work of the NCAA Sports Wagering Task Force and a feature on Division II championships eligibility.

Vmag users are notified of a new issue via an e-mail containing a hyperlink, which installs the program connection software onto their computers. The interactive magazine is downloaded to the user's computer, and it can be read at the user's convenience by clicking the icon on the desktop.

Newgame Communications in Charlotte, North Carolina, produces the opt-in broadcast format that is delivered to users. The program set-up allows users to play Vmag on any connection speed.

"We needed a method to communicate with our members in a timely and cost-effective manner with measurable results," said Kevin Lennon, NCAA vice-president for membership services. "We also needed a communication channel that provided accountability and rapid dissemination of vital legislative updates. Due to the compelling nature of the Vmag and relevance of the content, the coordinators frequently shared the Vmag with athletics directors and coaches, which inspired us to expand its use."

Developed originally as a pilot project for Division I institutions, the NCAA's "Video Magazine" is now available for all schools. The online application delivers information about legislative interpretations and other important educational materials through a video format.