NCAA News Archive - 2004

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Conference data emphasize financial gaps


Apr 12, 2004 10:02:45 AM

By Gary T. Brown
The NCAA News

Most any research on revenues and expenses for Division I athletics programs shows a clear delineation between profitable programs and those that lose money on sports. But a recent NCAA report that aggregates data by conference shows that the gap between the financial "haves" and "have-nots" is just as dramatic among leagues as it is among individual institutions.

The report conducted by the NCAA research staff and Daniel L. Fulks, the accounting program director at Transylvania University and longtime financial analyst for the NCAA, shows that the six Division I-A conferences referred to as BCS leagues (because they are tied to football's Bowl Championship Series) have demonstrated rapid growth in institutional averages for both revenues and expenses while other leagues have been flat.

Institutions from among the six leagues in question -- the Atlantic Coast, Big East, Big Ten, Big 12, Pacific-10 and Southeastern Conferences -- have increased their operating revenues over a 10-year period by anywhere from 108 to 146 percent and have brought in revenues ranging from $27 million to $44 million in 2002. Schools from the other five Division I-A conferences -- the Mid-American, Mountain West, Sun Belt and Western Athletic Conferences and Conference USA -- are well behind that pace.

For example, the lowest in the revenue range of so-called BCS leagues is the Big East, whose average revenues went from about $13 million in 1993 to $27 million in 2002. At the top of the revenue range among the other five I-A leagues is the Mountain West, where average revenues went from $9 million in 1993 to $18 million in 2002. That represents a "revenue gap" of 50 percent.

The study also reveals that expenses are increasing at a greater pace than revenues for most leagues. In 2002, only four conferences (Big 12, Big Ten, SEC, Mountain West) reported average revenues greater than expenses, and only three (Big 12, Big Ten, SEC) reported average net profits of more than $1 million. Only the SEC schools have reported profits in each of the 10 years of the study. SEC revenues over expenses have ranged from a low of about $1 million in 1998 to almost $6 million in 2002.

On the flip side, five leagues (Big East, Conference USA, MAC, WAC, Sun Belt) have reported a net deficit in all 10 years of the study and the Mountain West has reported expenses over revenues in nine of the 10 years.

"A look at the total Division I-A report in fact shows that the subdivision as a whole has not reported revenues over expenses in any of the 10 years," said Fulks, who has been involved with the NCAA's revenues and expenses studies since they began. "This would lend credence to the baseline economic study last August that indicated increased spending does not necessarily lead to increased revenues."

The study to which Fulks refers is an NCAA-commissioned eight-year look at Division I operating budgets conducted by experts at the Brookings Institution. Those findings indicate that spending in athletics is not associated with more wins, does not generate revenue (most athletics programs in fact lose money), does not improve alumni giving appreciably, and does not attract a greater number or higher quality of applicants.

"The study we've compiled on Division I-A conferences would corroborate that," Fulks said. "It also points out, however, the wide gap in both revenues and expenses between the two groups of leagues."

Inflation adjustments

The report studies a 10-year period from 1993 (the time when the NCAA began tracking schools' financial data) through 2002 and uses the same data gleaned from NCAA institutions that are used to create the NCAA's "Revenues and Expenses of Divisions I and II Intercollegiate Athletics Programs" that have been published biennially since 1994. As in those reports, the data include operating budgets and not capital expenditures.

Fulks said he and NCAA researchers conducted the conference study in response to increased interest from the general public as well as the NCAA membership.

Fulks noted that some portion of the changes in data during the 10-year period is the effect of inflation, or the buying power, of the U.S. dollar. Since such inflationary effects can be misleading, Fulks said he applied the consumer price index (CPI) provided by the U.S. Bureau of Labor and Statistics to adjust the data. The CPI measures inflation as experienced by consumers in their daily living expenses.

"The result of such an adjustment should allow people looking at the research to observe 'real' changes in the levels of revenues and expenses over the 10-year period," Fulks said.

While the adjustments generally reduce the raw percentage of fluctuation among revenues and expenses over the course of the study, the pattern of outcomes does not change. In other words, leagues running a deficit are identified both by the raw data and the price-adjusted data, and gaps continue to exist between the two groups of conferences.

Fulks also noted that the results are averages for all members of the respective leagues. "An individual institution's actual results may differ significantly from that institution's conference average," he said. "The varying sizes of institutions and their budgets, as well as the markets within which they operate, may have dramatic effects on financial results."

Fulks also said that for purposes of the report, the membership of each conference as of the 2003 fiscal year is the one used for all years covered by the report. Thus, for example, the current 11 members of the Big Ten have been included in that conference's aggregate numbers for all reported years.

Effects in football, men's basketball

In no part of the report is the gap between haves and have-nots more apparent than in football, where the BCS conferences have escalated steadily in revenues and expenses while the other Division I-A leagues have remained flat.

Net profits in football also are more readily apparent in the group of six I-A leagues. None of the six in fact reported expenses exceeding revenues in any one year of the report. The lowest one-year gain was the Big East's $1.013 million profit in 1995. In the most recent year reported, all six leagues reported average profits of at least $3.75 million, topped by the SEC's $18.1 million average and the Big Ten's $12.7 million average.

The football portion of the report also shows the expected spike in net revenues for BCS leagues after 1998, the first year the Bowl Championship Series was conducted. In the SEC, for example, average net revenue jumped from $8.7 million in 1998 to $11.6 million in 1999. The Big Ten went from $6.9 million to $8.5 million in the same period.

In men's basketball, more conferences show net gains than in football. In addition to the six BCS leagues, Conference USA, the Mountain West and the WAC report revenues over expenses in all 10 years of the study. Conference USA and the Mountain West in fact show consistently larger net profits than the Big East and are competitive with the Big 12. The study shows the ACC as the biggest budget winner in men's basketball with net profits consistently exceeding $3.5 million ($5.1 million in 2002).

The complete study will be available in PDF format online at www.ncaa.org later this month.

 


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