NCAA News Archive - 2003

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League's Web site for kids is more than a trivial pursuit


Sep 29, 2003 2:56:32 PM

By Beth Rosenberg
The NCAA News

Ever wonder how many hotdogs Tennessee fans eat at each home football game, or how many miles the average Ole Miss soccer player runs at each match?

The answers to those questions, plus many other interesting facts, brain teasers and news items can be found at the Southeastern Conference's new Web site just for kids -- SECkids.com

Launched earlier this month, the site is a unique way for young college sports fans to find out more about their favorite teams and athletes, while learning about values such as sportsmanship and leadership.

"We just felt like we need to make sure that these school-aged children, these young people, are familiar with the pageantry and the excitement of SEC athletics and are familiar with the 12 member schools," said Mark Whitworth, associate commissioner of the SEC. "We just felt like this would be a great extension of our commitment to focus on education and a way to really cultivate an awareness and an interest in SEC athletics."

The colorful, kid-friendly sight features scrolling logos of all SEC schools, that when clicked with the mouse reveal facts about that school and news about its athletics programs. There also are icons to click for features on "SEC All-Stars," "Games," "SEC in Your School," "How to be a Champion," "The Teams," "Cool Stuff" and "What's Happening?"

The site, Whitworth said, is an extension of SEC's educational "Kid's College" program. That program helps teach math, language arts and other subjects through the use of SEC athletics.

All public and private kindergarten through eighth-grade classrooms in the nine-state SEC region may participate in the "Kids College" program. About 1,000 classrooms have registered to take part, Whitworth said.

The SECkids.com Web site was developed this spring by Kentucky-based Host Interactive and is thought to be the first site specifically for kids developed by any college conference.

"Everything is dynamic," said Tim Campbell, president of Host Interactive. "As the year progresses, we'll introduce new games, new features and new student-athletes that we want the kids to see."

Campbell said some portions of the Web site change daily, such as news, while other items, such as profiles and puzzles, will change every week or two.

The Web site was developed with the help of a focus group of 20 boys and girls, ages 6-14, who told Campbell and his staff what they liked about the site, what was interesting and what items they could do without.

Ian Hays, 8, of Lexington, Kentucky, was one of the youngsters who helped Host Interactive when it was developing the site. The third grader said he had fun helping out on the project.

"I like the games and the cool stuff," he said. "I learned about the teams. It was fun when I did it."

Campbell said he was surprised at the wide range of opinions the kids in the focus group had about what they liked and didn't like about the site, adding they had to make sure the site appealed to a wide range of tastes.

"Uniformly they like it loud and colorful. Loud, colorful and silly wins with almost everyone," said Campbell. "We tried to be as broad as possible in the elements we put out there. We had to appeal to someone who knows little about sports and collegiate schools, to someone who knows a lot about it."

Kids across the SEC region will provide continuous input on the site, he said.

Whitworth said the kids' Web site is promoted on the main SEC Web site, which averages more than one million page views a month. There also are plans to air radio and television spots about the Web site.

"Just getting school-aged children to think about the college experience, whether they're a student-athlete or not, certainly that translates into the obvious fact that many of these young people will be our fans and alumni 15, 20, 30 years down the road," said Whitworth.

And, in case you were wondering, Tennessee football fans can eat as many as 40,000 hotdogs at each Vols game and Ole Miss soccer players may run as many as five miles in a single match.





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