NCAA News Archive - 2001

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Looking for a golf channel
Division I golf championships trying to clear barriers to television exposure


May 7, 2001 2:35:39 PM

BY TY HALPIN
STAFF WRITER

Many of today's golf heroes -- including Tiger Woods and Jack Nicklaus -- came from the NCAA ranks and have helped shape the age-old game into one of the world's most popular sports.

Past champions of the event include names that are consistently strewn across PGA Tour leaderboards: Woods, Phil Mickelson and Justin Leonard, to name a few. With the major networks clamoring for professional and amateur events, it's surprising that the Division I Men's Golf Championships goes uncovered on television -- even on a delayed basis.

Some within the NCAA are trying to change that.

"This certainly is the next step for our event," said Bob Livingstone, chair of the Division I Men's Golf Committee and head coach at Long Beach State University. "We think this would be a tremendous boost."

With some of the world's best amateur talent to offer, the tournament would seem to have a strong selling point to the networks and corporate sponsors: See tomorrow's professionals today.

"The committee sees this as a top priority," said John Cochrane, assistant director of championships at the NCAA and staff liaison to the committee. "The feeling is that the championship offers a unique brand of golf with some high-quality competition."

Nonetheless, the event goes without television coverage, largely because of the high costs associated with producing a golf tournament for the small screen.

Production costs alone are considerable, depending on how many holes would be covered and the number of days of coverage. Since golf covers an extensive outdoor area, installing cable for audio and video equipment is a significant cost. Building television towers for announcer positions also is a high-ticket item.

The labor involved in setting up and operating the equipment also is significant, considering that some holes are more than 500 yards, and covering four holes would be around 1,200 yards. Unlike at indoor events, power is not always readily available on the course.

Another major fee involved is the purchasing of broadcast time on a network. Because the Division I Men's Golf Championships is not part of either the current CBS or ESPN contracts, the NCAA would need to secure funding for the air time, in addition to production costs.

The total cost of televising the event would be well into the six-figure range.

"There are few costs that can be avoided without sacrificing the quality of the program," said Jo Jo Rinebold, director of broadcast services for the NCAA.

Funding challenges

The geographic size of the event -- more than anything -- is what makes golf so expensive to cover. The necessary adjustments to make the event presentable on television come with a hefty price tag.

For example, volleyball is generally an easy event to cover from a television standpoint. The cables and wiring are easily set for television coverage because the size of the venue is much smaller.

Additionally, a commentator position is either built into the building or easily constructed.

The Division I Women's Golf Championships has enjoyed coverage in the past, but because its sponsor, State Farm Insurance, decided to drop funding for the event, the championships will not be televised this year.

There is interest, however, from groups looking to produce and sell the men's event. Rinebold had calls from two television production companies that proposed airing the third and fourth rounds of the championship.

"Both groups saw the attraction and value in this championship," Rinebold said. "However, neither group could elicit sponsorship to underwrite the production costs involved, which is what stopped it from moving forward."

Television-friendly

Another obstacle has been the NCAA's "Sunday-competition rule," which does not allow the championship to be completed on the more attractive Sunday slot (in respect for colleges and universities with written policies against Sunday competition for religious reasons). So for now, the committee is trying to sell a Saturday final.

The group also is considering some format changes to make the event easier to understand for television viewers. They include real-time scoring systems to advise the television audience and announcers of the status of team and individual races within seconds.

"The team race is really the focus of college golf," said Oklahoma State University coach Mike Holder. "This is something that could be very exciting because team races can have dramatic shifts over one day of the tournament. If we could figure out a way to make that easier to understand, it would help the general fan."

ESPN carried the event in the past, but only with the telecast delivered fully produced and funded. The sports network decided not to absorb the production costs involved for this year's event.

"It's disappointing and frustrating to us that the tournament is not on television," Livingstone said. "We feel like people are missing some phenomenal golf and that our student-athletes deserve the coverage. There are many angles to college golf that would make for good television."

The drama created by having two races -- team and individual -- at the same time is unique. Last year's championship, for example, ended in a tie for the team race, forcing a playoff between Oklahoma State and Georgia Institute of Technology.

"It was amazing, high-level golf," Livingstone said. "Unfortunately, only 1,000 people were there to see it."

Bottom line

The Division I Men's Golf Committee is not alone in working to receive television coverage for its championship. Many committees push for television coverage, with the hope that the exposure will advance their championship to another level.

The difference with Division I men's golf is that the championship has no guarantee for coverage from ESPN or CBS.

"We have 19 championships currently in the ESPN contract and four in the CBS agreement," Rinebold said. "The discussions surrounding those championships involve air times and production operations. For those outside the current ESPN and CBS contracts, the discussions are about whether coverage on any network can be secured."

Cost factors aside, the tournament consistently offers some of the best amateur competition in the world. For example, last year's tournament included Charles Howell (Oklahoma State), Luke Donald (Northwestern University), and Bryce Molder and Matt Kuchar (Georgia Tech), players who have competed in several professional major tournaments this year.

"The caliber of student-athlete is very high," Cochrane said. "The players in our tournament will be the top players on the PGA Tour in a few years."

From a coaching prospective, television coverage would not change the sport that much.

"I think it would be nice to have it, mostly for the student-athletes who have dedicated themselves to the sport," said Holder, who has led Oklahoma State to seven national championships, including last year's. "As a coach, it really wouldn't change what we do very much. It would be a great thing for the student-athletes, though."

With this tournament, the bottom line seems to be the bottom line. Without monetary support, the championship will not be televised.

"We're not necessarily asking for live coverage," Livingstone said. "I think this is a tournament that would draw interest and merits coverage. We will work toward that end."


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