National Collegiate Athletic Association
NCAA News Archive - 2010
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Aug 19, 2010 10:39:19 AM
The NCAA News
The Great Lakes Valley Conference has unveiled its new logo in conjunction with the launch of its redesigned conference website.
The new GLVC logo, created by Brad Craig Design Communication of Louisville, Kentucky, presents a contemporary identity for the conference. The logo is the centerpiece of the new visual identity system and reflects the growth of one of the largest NCAA Division II conferences in the country.
The branded identity provides a new typography, color palette and usage guidelines that will ensure consistent use across multiple platforms. The new logo will replace the previous mark that had first been fully implemented for the 1983-84 academic year. Several variations of the classic mark have been used over the past 27 years, and the new logo signals a transition to a unified identity.
"The rollout of the new GLVC logo will assist our ongoing efforts to promote and brand the league as a proud member of NCAA Division II," said GLVC Commissioner Jim Naumovich. "The new design will be featured on our website, conference publications, signage, awards and apparel and will create a unique and vibrant identity for the GLVC."
The redesign of the GLVC website has integrated the new logo into a lively, sharp new look.