National Collegiate Athletic Association

NCAA News Archive - 2010

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Mar 23, 2010 3:43:05 PM

Traffic statistics for NCAA March Madness on Demand through the first four days of the NCAA Division I Men's Basketball Championship show more than 8.7 million hours of live streaming video and audio consumed – a 35 percent growth vs. 2009 figures.

More than 6 million unique visitors accessed the NCAA March Madness on Demand video players through the first and second rounds.

CBSSports.com released the figures Tuesday.

NCAA March Madness on Demand traffic figures through Sunday, March 21

• More than 8.7 million total hours of live streaming video and audio consumed.
• More than 6 million unique visitors to the NCAA March Madness on Demand video players.
• 3.3 million clicks of the "Boss Button" – surpassing the total clicks of the Boss Button for the entire 2009 tournament (2.77 million).
• The most-watched hour on both Thursday (March 18) and Friday (March 19) was 2-2:59 p.m. ET with 910,258 combined streaming hours of live video and audio.
• The most watched game through the first four days of the tournament was the double-overtime Florida vs. Brigham Young game with 521,000 hours of streaming video and audio. The second most-watched game was Robert Morris vs. Villanova (462,000 hours) and third was Siena vs. Purdue (403,000 hours).

"With four overtime games in the first four days of the tournament, exciting finishes and upset victories have really sparked March Madness on Demand consumption thus far," said Jason Kint, senior vice president and general manager, CBSSports.com. "Our philosophy of distributing this engaging content across the Internet and utilizing the reach of the CBS Interactive network continues to pay off with record breaking growth."