NCAA News Archive - 2010

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    Ivy League signs marketing deal for first lacrosse championships

    Feb 16, 2010 9:25:10 AM


    The NCAA News

     

    Waterbucket Media will manage the marketing rights and assist with broadcast arrangements for the 2010 Ivy League Men's and Women's Lacrosse Tournaments, the conference recentlyu announced.

    The company will also solicit corporate sponsorships for both tournaments.

    The conference will host its first lacrosse tournaments this spring. Each tournament will feature the top four teams from the Ivy League regular-season, round-robin competition and will be hosted by the round-robin winner. The women's tournament begins April 30 and concludes May 2, while the men's tournament begins May 7 and concludes May 9. The tournaments will determine the league's automatic bids to the Division I Men's and Women's Lacrosse Championships.