Apr 20, 2010 9:31:07 AM

The spring 2010 issue of Champion magazine is now available online.

This issue of the NCAA's official quarterly publication features an insider's look at how NCAA revenue is applied. Each year, rights fees from CBS Sports and ESPN account for about 85 percent of all NCAA revenue. In 2008-09, the media agreements constituted 84.7 percent of NCAA revenue. Most of the remaining 15.3 percent in 2008-09 came from championships (mostly ticket sales).

Find out what happens to those dollars by reading Champion's illustrative account, and see how the Association really does put its money where its mission is.

Also in this edition of Champion: Is diversity the right thing to do or just good business? Turns out it's both. Find out why in "Working on diversity."

Also, this year's Women's College World Series is the 20th to be played at the ASA Hall of Fame Stadium in Oklahoma City. See what is special about softball's hallowed grounds and how the NCAA's premier softball championship became linked to the Sooner state.

Among the administrators and student-athletes profiled in this issue are Leon Kerry, the entrepreneurial commissioner of the Division II Central Intercollegiate Athletic Conference; and photographer Rich Clarkson, who has captured stunning images of college athletes for more than five decades.

The cover profile is Tennessee rower Rachel Dooley. Find out why she's a success in the only sport where you win going backward.

The summer issue of Champion will be available in July.