May 6, 2010 11:23:15 AM

The Women's Basketball Coaches Association announced that donations received through the 2010 Pink Zone initiative surpassed $1 million.

Additionally, more than 922,000 fans attended designated Pink Zone games, which raised money for breast cancer awareness February 12-21. Twenty-two schools broke attendance records by participating in the initiative.

The WBCA's charity of choice is the Kay Yow/WBCA Cancer Fund, in partnership with The V Foundation for Cancer Research. All participants in the WBCA Pink Zone are encouraged to send donations to the Fund.

Overall, the WBCA Pink Zone has raised nearly $3.3 million, has reached almost 2.7 million fans and has unified more than 4,700 participants in only four years.

"Our coaches are truly compassionate about this cause, and it gives them a chance to put their competitive nature to good use as we all unite in the fight against breast cancer," said WBCA Chief Executive Officer Beth Bass.

Several organizations collaborated with the WBCA, including the NCAA's "Calling for a Cure" campaign in which all NCAA women's basketball officials used a pink whistle February 12-21.

Other supporting organizations included the National Association of Collegiate Marketing Administrators, the National Association of Collegiate Directors of Athletics, the National Association of Collegiate Women Athletics Administrators and the Collegiate Sports Information Directors of America.

The 2011 WBCA Pink Zone dates will be February 11-20.