Bob Frederick, former athletics director at Kansas, died Friday, a day after sustaining injuries in a bicycle accident. He was 69.

Frederick led Kansas’ athletics programs from 1987-2001, a tenure marked by a dedication to sportsmanship and ethical conduct. He was one of the most respected administrators in college sports, serving on numerous NCAA national committees, including the Committee on Women’s Athletics and as an original member of the Committee on Sportsmanship and Ethical Conduct.

“On behalf of the entire Jayhawk nation, I offer my sincerest condolences to Bob Frederick's family and friends,” said KU Chancellor Robert Hemenway. “Bob was a class act who led by example, the epitome of good sportsmanship and ethical conduct. He has been a role model for countless student-athletes and educators, and KU is a better place because of him. Bob, his wife, Margey, and his sons Brian, Brad, Mark and Chris, and the rest of his family are in our thoughts and prayers.”

Among Frederick’s most well-known decisions was the hiring of little-known North Carolina assistant Roy Williams to replace Larry Brown as the Jayhawks’ men’s basketball coach. Derided by many at the time of his hiring, Williams went on to take Kansas to four Final Fours.

Under Frederick’s leadership, the Jayhawks won 32 conference championships and produced 41 Academic All-Americans. The school’s scholar-athlete award is named for him. In 1992-93, Kansas won the Aloha Bowl, reached the men’s Final Four and the College World Series, the first school to accomplish all three in one year.

Frederick was also a part of the NCAA Special Television Committee that negotiated a $1.75 billion contract with CBS for the rights to broadcast the Division I Men’s Basketball Championship and belonged to the Division I Men’s Basketball Committee for six years, serving two as chairman.

When Frederick stepped down as athletics director, he continued a connection to college sports, teaching sports management and law at Kansas, voting in the Harris Interactive College Football Poll and posting blogs and serving as a consultant at Sports Management Resources. Sports Management Resources was founded by former Women’s Sports Foundation CEO Donna Lopiano and is aimed at helping athletics departments address complex issues, including academic integrity and gender equity.

Frederick was a Jayhawk for most of his career, earning bachelor’s, master’s and doctoral degrees at the school. He was a basketball student-athlete and assistant basketball coach in the 1960s, returning for a brief stint to assist former head coach Ted Owens in 1971-72. He served as director of Kansas’ Williams Educational Fund from 1981-85 before accepting the athletics director position at Illinois State from 1985-87.

Frederick also coached basketball at the prep and community college levels and was an assistant at Brigham Young and Stanford.In addition to his work with the sportsmanship group and CWA, 

Numerous organizations honored Frederick for his service, including the NIT, NABC and the Lawrence Chamber of Commerce.

“Bob Frederick was an outstanding collegiate athletics administrator and more importantly a terrific human being, a loving husband and a great father,” said Kansas athletic director Lew Perkins in a statement. “For all of his success, his trademark was his sincere caring for student-athletes and coaches.”