iHoops, the official joint youth basketball initiative of the NCAA and the NBA, has launched its Web site, www.iHoops.com, to provide support services and programs for parents, players, coaches, officials and administrators of youth basketball programs.

“This site will be the definitive online source where everyone involved in youth basketball can find the tools and information they need to succeed,” said iHoops CEO Kevin Weiberg.

The site includes training techniques, rules of the game, educational programs for coaches and officials, health and wellness tips, and information on the importance of education and life skills.

Video and 3D-animation technology, as well as a suite of mobile applications allowing users to interact with the iHoops.com community via their mobile device, are still being developed. iHoops.com also will be fully integrated into the social media space through Facebook, Twitter, MySpace and YouTube.

The NBA and NCAA created iHoops to provide a structure and develop programs to improve the quality of youth basketball and to enhance the athletics, educational and social experience of the participants. In addition to their commitment in founding iHoops, the NBA and NCAA are promoting the effort through television, online and in-arena exposure.

Technology provider Active.com, a division of The Active Network, Inc., will produce and manage iHoops.com.

iHoops board members include Duke coach Mike Kryzyzewski, NCAA Senior Vice President Greg Shaheen, college basketball television analyst Len Elmore, NBA Executive Vice President Stu Jackson and NBA Deputy Commissioner Adam Silver.