LG Electronics USA, which specializes in consumer electronics, home appliances and mobile communications, is the NCAA’s newest corporate partner.

Through a multi-year partnership, LG Electronics will have exclusive category marketing and promotional rights related to all 88 NCAA championship events across 23 sports. The company plans to connect with college sports fans through its “Something Better” integrated media campaign to show how LG’s design and technology can enhance their lives.

“Similar to the NCAA’s talented coaches and student-athletes across nearly two dozen sports, LG aims to deliver ‘something better’ for consumers in home entertainment products, home appliances and mobile phones,” said John Weinstock, the company’s vice president of marketing. “Through this alliance, we will unite all three major product categories to help build a common feel for the brand, while capturing the essence of LG’s famous ‘Life’s Good’ slogan.”

For more about LG Electronics USA, visit www.LGusa.com.