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NCAA News Archive - 2007
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Division II Summit - Practical platform
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Pfeiffer University President Charles Ambrose provided a real-life application of Division II’s strategic-positioning platform when he talked about a prospect who visited his campus.
“He came into my office saying he wanted to attend a Division II school — that he in fact had chosen Division II,” Ambrose said. “And in our conversation he began citing the kinds of values that are in the division’s strategic-positioning platform. I shared a copy of the platform with him and explained how this experience will be realized at Pfeiffer.
“He was impressed with the document, and then he paused and said, ‘I have visited a couple other Division II schools and have not been shown that platform.’ I told him, ‘I think that will change.’
“And I really do,” Ambrose said. “As more Division II institutions realize the platform not only identifies who we are but also makes us attractive to potential students, it will be used as a recruiting tool for students who choose Division II.”
“He came into my office saying he wanted to attend a Division II school — that he in fact had chosen Division II,” Ambrose said. “And in our conversation he began citing the kinds of values that are in the division’s strategic-positioning platform. I shared a copy of the platform with him and explained how this experience will be realized at Pfeiffer.
“He was impressed with the document, and then he paused and said, ‘I have visited a couple other Division II schools and have not been shown that platform.’ I told him, ‘I think that will change.’
“And I really do,” Ambrose said. “As more Division II institutions realize the platform not only identifies who we are but also makes us attractive to potential students, it will be used as a recruiting tool for students who choose Division II.”
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