NCAA News Archive - 2007

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Studio show gives quick download of NCAA news


Feb 26, 2007 1:01:15 AM


The NCAA News

Have three minutes? That’s all viewers need to get tuned in to the latest NCAA news.
The NCAA continues to advance its new media initiatives with the release of the “3-Minute Drill,” a video broadcast that offers a quick snapshot of college sports news and notes.

The initial broadcast was released February 16. The program will air every two weeks, although an expansion to a weekly format is likely.

With a clock in the lower left corner of the screen that counts down from three minutes, the fast-paced broadcast will incorporate material from all three divisions within the allotted time.

“We’re excited about this new program,” said David Pickle, NCAA managing director for publishing. “This gives us a fresh way to provide information about the Association directly to our membership and to the public.”

The NCAA launched its new media efforts in November 2005 with the creation of the Double-A Zone, the official blog of the NCAA. The Double-A Zone started by offering a daily post with commentary about specific Association issues and has developed into a public forum that features weekly podcasts with NCAA President Myles Brand, frequent posts from student-athletes and coaches, live blogging from NCAA campuses and a daily look at college sports news.

The 3-Minute Drill is the Asso­ciation’s latest foray into new media and will be hosted on NCAA Online, as well as on the Double-A Zone.

“I hope people can still find the time to read about NCAA issues, but I know that time is often a problem,” Pickle said. “Now we have a mechanism that gives you the news in just three minutes. We hope that people who are interested in Association issues will have that time to spare.”

Information for each broadcast is compiled from several sources. Stories for the program, along with photographs and video clips, will be solicited from the NCAA membership.

“When athletics administrators see what we can do through this technology, they’re going to want to get on board. If they send us a clip of a game-winning goal or a photograph of student-athletes performing community service, we will certainly consider it for the 3-Minute Drill,” Pickle said.

All submissions for the 3-Minute Drill can be sent to Josh Centor, NCAA coordinator of new media communications, at jcentor@ncaa.org.

The next broadcast is scheduled for March 1.


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