National Collegiate Athletic Association
NCAA News Archive - 2007
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Pact extends basketball viewing options
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The NCAA News
DIRECTV and CBS have announced a multi-year agreement in which DIRECTV will continue to be the premier national television source for NCAA out-of-market games during CBS Sports’ broadcast of the NCAA Division I Men’s Basketball Championship.
DIRECTV customers purchasing the NCAA package will receive up to 37 out-of-market CBS-produced broadcasts, including those in high definition, from the first three rounds of the championship. The package allows DIRECTV customers the opportunity to see all 64 games of the NCAA tournament. The programming on the satellite service will supplement CBS’ broadcast of the games, and extends a previous agreement the two companies have had over satellite broadcasts of NCAA games.
DIRECTV also announced that CBS’s College Sports Television (CSTV) is now available to more than eight million DIRECTV customers. CSTV now has a total household reach of more than 20 million homes. DIRECTV was CSTV’s first affiliate.
“From its inception, exclusive sports programming has set DIRECTV apart as the leading multi-channel provider of the world’s most important and exciting sporting events,” said Chase Carey, president and chief executive officer of DIRECTV, Inc. “The NCAA basketball championship is one of those unique events that captures the attention of sports fans throughout the country, and DIRECTV will bring our customers every upset, buzzer beater and Cinderella story.”
DIRECTV customers purchasing the NCAA package will receive up to 37 out-of-market CBS-produced broadcasts, including those in high definition, from the first three rounds of the championship. The package allows DIRECTV customers the opportunity to see all 64 games of the NCAA tournament. The programming on the satellite service will supplement CBS’ broadcast of the games, and extends a previous agreement the two companies have had over satellite broadcasts of NCAA games.
DIRECTV also announced that CBS’s College Sports Television (CSTV) is now available to more than eight million DIRECTV customers. CSTV now has a total household reach of more than 20 million homes. DIRECTV was CSTV’s first affiliate.
“From its inception, exclusive sports programming has set DIRECTV apart as the leading multi-channel provider of the world’s most important and exciting sporting events,” said Chase Carey, president and chief executive officer of DIRECTV, Inc. “The NCAA basketball championship is one of those unique events that captures the attention of sports fans throughout the country, and DIRECTV will bring our customers every upset, buzzer beater and Cinderella story.”
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