Heather Kenny has been hired as a director of brand strategies and events in the national office branding and communications group.

Kenny comes from the Vermont Cancer Center within the University of Vermont, where she was the director of communications and was responsible for branding initiatives, promotional opportunities, and internal and external communications to position the VCC as a resource for research and patient care.

Kenny will develop and implement strategies to integrate the NCAA brand into promotions, marketing campaigns, messaging and visual presentation. Those strategies include promotions surrounding NCAA championships. She also will assist with the development and production of the NCAA public service announcement campaign.

Kenny has a bachelor’s degree from Fordham University and a master’s of business administration from the Simmons School of Management.