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NCAA News Archive - 2007
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Brand on CoSIDA
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Following are excerpts from a Mondays with Myles segment on the Double-A Zone (www.doubleazone.com), the NCAA’s official blog, about the NCAA’s reliance on sports information directors and the Association’s relationship with CoSIDA.
“We have to tell our story better. The fact of the matter is, sports are of great interest to alumni and fans, and certainly to the campus and those who participate, but there are a lot of misperceptions about athletics, a lot of misperceptions about how well our student-athletes do academically, for example. There’s no one more important to tell that story than the sports information directors on all our campuses, not just in Division I, but across all our campuses and all three divisions.
“The media world is changing dramatically. Of course, network TV continues to dominate and will dominate for the foreseeable future, but not to the same degree that it has in the past. There are new opportunities to communicate and new ways to present the content that has already taken place. There are different ways to communicate with our various audiences, particularly those who are much more adept at using the new communications techniques and computer technology.
“Sometimes the SIDs are hidden, they’re behind the scenes and they’re undervalued for the important work they do. Let’s keep in mind that they are the main people delivering the messages and they are helping shape the public opinion that brings people into the stadiums. It’s hard work — very skilled work — and sometimes we ought to take a few minutes and celebrate and reward them for the good work they’ve done over the years.”
“We have to tell our story better. The fact of the matter is, sports are of great interest to alumni and fans, and certainly to the campus and those who participate, but there are a lot of misperceptions about athletics, a lot of misperceptions about how well our student-athletes do academically, for example. There’s no one more important to tell that story than the sports information directors on all our campuses, not just in Division I, but across all our campuses and all three divisions.
“The media world is changing dramatically. Of course, network TV continues to dominate and will dominate for the foreseeable future, but not to the same degree that it has in the past. There are new opportunities to communicate and new ways to present the content that has already taken place. There are different ways to communicate with our various audiences, particularly those who are much more adept at using the new communications techniques and computer technology.
“Sometimes the SIDs are hidden, they’re behind the scenes and they’re undervalued for the important work they do. Let’s keep in mind that they are the main people delivering the messages and they are helping shape the public opinion that brings people into the stadiums. It’s hard work — very skilled work — and sometimes we ought to take a few minutes and celebrate and reward them for the good work they’ve done over the years.”
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