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Robert Zullo, an assistant professor of sports administration at Mississippi State University, surveyed 117 Division I-A football schools in 2004 about their athletics marketing efforts. Ninety schools completed the surveys, 54 from the so-called major conferences and 36 from other I-A leagues. Here is a summary of the findings:
Schools from the ACC, Big East, Big Ten, Big 12,
SEC and Pacific-10
(54 respondents)
What do the outsourced companies sell?
Coaches' radio shows (39)
Radio broadcast (38)
Coaches' TV shows (32)
Videoboard advertising (32)
Signage (31)
Print media (31)
Promotions (28)
Internet (22)
Concessions or pouring rights (5)
Schools from the MAC, WAC, Mountain West, Sun Belt and Conference USA
(36 respondents)
What do the outsourced companies sell?
Signage (9)
Radio broadcast (8)
Coaches' radio shows (8)
Coaches' TV shows (8)
Videoboard advertising (8)
Print media (6)
Promotions (7)
Internet (6)
Concessions or pouring rights (1)
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