The NCAA, in conjunction with CBS, has announced that Monster has agreed to a multi-year contract to become an NCAA corporate partner.

Monster, the leading global online careers property and flagship brand of TMP Worldwide Inc., joins Kraft as a corporate partner in the NCAA's enhanced corporate marketing program, which is administered by CBS Sports.

Under the corporate partner agreement, Monster will receive rights to use the NCAA marks domestically, with the ability to support the NCAA's 87 championships in 22 sports through advertising, promotional initiatives and marketing programs. It also will be able to participate in on-site activities at numerous NCAA championships. Monster will align its promotions to continue to support the NCAA's core values, including learning, balance, character, community, spirit and fair play.

Monster will develop the first NCAA online site for student-athletes to provide career guidance and job opportunities, as well as expert-driven career resources. These will include tips on writing a resume and preparing for job interviews. NCAA student-athletes will be able to access this career site on www.NCAA.org and use Monster's strength in the online recruiting marketplace to search thousands of job opportunities as they begin their careers.

In addition, the co-branded site will serve as a direct line of communication between the NCAA and its student-athletes on a wide variety of issues.

The NCAA Corporate Partner Program is part of a comprehensive 11-year contract with CBS. CBS negotiates corporate marketing and media agreements with corporate entities. The NCAA does not receive additional funds from these arrangements; instead, the money is paid to CBS as part of the NCAA / CBS agreement.

The Corporate Partner Program, as well as the NCAA Corporate Champion Program, differs from the NCAA's past structure. The Association is reducing the overall number of corporate supporters in the NCAA corporate marketing program. The program includes a tiered system, with the top tier being the champion level; the second tier is the partner level.