With the start of the new school year upon us, much of our attention turns to college football and all the preparations and celebrations that accompany each season. Those of us who work in college athletics know that most fans who consume alcohol drink responsibly and behave courteously to their fellow fans and the surrounding community.

But there are some who don't.

The NCAA Committee on Competitive Safeguards and Medical Aspects of Sports, whose members hail from sports medicine, education and athletics administration, has a continuing interest in providing direction and resources to NCAA member institutions to assist them in addressing health and safety issues that impact athletics and student-athletes. The reality of sports includes the promotion of alcohol consumption as a part of the spectator experience. The competitive-safeguards committee believes that athletics has the responsibility to work hand in hand with the campus and community to promote positive choices regarding alcohol use.

School officials who desire to provide family-friendly events that celebrate the accomplishments of student-athletes, provide a festive gathering place and nurture a sense of pride in the institution can look to the following list of suggested activities that promote an exciting, enjoyable and safe experience for students, alumni and the surrounding community.

Use electronic media in stadiums/arenas to advertise healthy choices and alternative activities scheduled on campus and in the community.

Hold weekly competitions among student organizations/groups and provide meaningful awards to the most creative, fun, interactive tailgaters.

Partner the student affairs and athletics departments in designing safe postgame celebrations and advertise them well in advance of the game.