The NCAA Foundation has entered a new era in its ongoing effort to enhance the welfare of NCAA student-athletes.

Now under the leadership of Marion B. Peavey, former vice-president for development and alumni relations at the University of Delaware, the Foundation is a greater force than ever for raising and providing funds for important educationally related initiatives involving student-athletes and students with ties to athletics.

Peavey is responsible for directing all of the Foundation's fund-raising and development efforts. He also oversees management of the Foundation to ensure that funds are available to support present and projected needs.

Peavey acts as an advocate and spokesperson for the Foundation and works to assure that its mission, programs and policies are articulated and communicated clearly to the general public.

"We have many programs that benefit student-athletes across the country, and we are especially fortunate to have a strong national board that is actively involved in acquiring funding for a number of existing programs," Peavey said.

The Foundation was founded in 1988 to generate funds through private gifts in support of programs that enable student-athletes to participate fully in the college com-
munity.

Foundation programs also help student-athletes achieve successful academic and athletics experiences and prepare student-athletes to become effective citizens and productive citizens.

The Foundation currently is involved in nine key programs, which are detailed elsewhere on this page.

"These high-quality programs can be realized only in a climate of financial security," Peavey said. "It is the NCAA's and the NCAA Foundation's desire for student-athletes to experience a sense of honor and decency, a pride in academic proficiency and a feeling of joy and pleasure in both work and play.

"Our strength has been to attract student-athletes of the highest competence. We have succeeded in convincing a growing number of generous friends that our specialized programs fill the educational and leadership needs of our student-athletes. Our friends and colleagues will support their beliefs through gifts to the NCAA Foundation."

NCAA Foundation Mission Statement

"To celebrate, promulgate and generate broad support for the very positive role intercollegiate athletics plays in our society by means of programs that enhance the present and future experience of the student-athlete; build awareness of the positive impact of intercollegiate athletics; and pursue development resources to independently support these activities."

NCAA Foundation board members/officers

James T. Morris (chair) -- Chairman/CEO, IWC Resources Corporation -- Indianapolis --

Roy J. Bostock -- Chairman/CEO, The MacManus Group, Inc -- New York

Kenneth I. Chenault -- President, American Express, Inc. -- New York

Irvin A. Cross -- Director of Athletics, Macalester College -- St. Paul, Minnesota

Thomas Curley -- President and Publisher, USA Today -- Arlington, Virginia

Cedric W. Dempsey -- President, NCAA -- Indianapolis

John A. DiBiaggio -- President, Tufts University -- Medford, Massachusetts

Ann Meyers Drysdale -- Television broadcaster -- Huntington Beach, California

Calvin Hill -- Consultant, Alexander & Associates, Inc. -- Washington, D.C.

Robert Holland Jr. -- President/CEO, WorkPlace -- Bingham Farms, Michigan

-- Integrators --

James L. Isch -- NCAA Vice-President/Secretary-Treasurer, -- Indianapolis

-- NCAA Foundation --
Edwin Lupberger -- President, Nesher Investments, LLC -- New Orleans

Edward A. Malloy -- President, University of Notre Dame -- South Bend, Indiana

Bruce Nordstrom -- Director, Nordstrom, Inc. -- Seattle

Charles L. Overby -- Chairman/CEO, The Freedom Forum -- Arlington, Virginia

Marion B. Peavey -- Executive Director, NCAA Foundation -- Indianapolis

Jerome J. Richardson -- Owner/Founder, Carolina Panthers -- Charlotte,

-- -- North Carolina

J. Stanley Sanders -- Lawyer -- Los Angeles

George M. Steinbrenner III -- Principal Owner, New York Yankees -- New York

Judith M. Sweet -- Former NCAA President -- La Jolla, California

Randall L. Tobias -- Chairman Emeritus, Eli Lilly and Company -- Indianapolis

Ronald H. Walker -- Senior Partner, Korn/Ferry International -- Washington, D.C.

Charles T. Wethington Jr. -- Chair, NCAA Executive Committee/ -- Lexington, Kentucky

-- President, University of Kentucky --

Gary L. Wilson -- Chairman of the Board, NWA Inc. -- St. Paul, Minnesota

-- and Northwest Airlines --

Programs supported by NCAA Foundation

NCAA programs supported by the NCAA Foundation:

CHAMPS/Life Skills Program -- An academic and personal development program in areas such as leadership, career planning and nutrition.

CHOICES/Alcohol Education -- A grant program to help deliver the challenging and meaningful messages of alcohol education to college campuses.

Citizenship Through Sports Alliance -- A consortium of sports associations and leagues dedicated to promoting the value of citizenship through sportsmanship and ethical play.

Degree-Completion Award Programs -- A program that assists student-athletes who seek to complete their degree requirements but who have depleted their athletically related financial aid.

Ethnic Minority and Women's Enhancement Program -- A program that awards scholarships to ethnic minorities and women entering the first semester of postgraduate studies in sports administration or a related field.

Freedom Forum/NCAA Foundation Sports Journalism Scholarship Program -- Promotes quality sports journalism for aspiring journalists in their final year of study.

NCAA Foundation Leadership Conference -- An annual leadership forum for student-athletes, representing more than 300 colleges and universities.

Postgraduate Scholarship Program -- Recognizes student-athletes who excel academically and athletically in their final year of intercollegiate athletics competition. The program provides opportunities for further studies in graduate and professional schools.

Walter Byers Scholarship Program -- Recognizes outstanding academic achievement and potential for success in graduate study.